We all have unique gifts, strengths, as well as weaknesses. Our deepest self is not just related to what we want to consume and purchase. So when we focus there, we feel unseen, undervalued, and even offended.  But when we focus on the deeper qualities, especially in marketing (where no one else is going deep) we stand out.  We are trusted.  We are followed.  We are claimed as valuable.

That’s why I teach my students in the Channel Your Genius Academy to find the archetypes that represent their different types of clients. That way, they can affirm and support the different types of people they serve. This practice affirms diversity on all levels. It goes beneath the surface to acknowledge people for what means most, not just how they consume or appear.

If you have a business bringing transformational, healing, or evolutionary product and services to the world, then archetypes should be on the top of your “to do” list.  I highly recommend that you find the archetypes that represent the different types of people approaching your business, and then create an archetype quiz that leaves them feeling seen, acknowledged, honored, and connected – instantly interested in you and your services.

If you’d like to hear more about this, check out my podcast with Elaine Kalila Doughty. And if you’d like to build a quiz of your own, stay tuned.

In a couple of weeks, I open up some spots for a few business owners to have me design them a kick ass Archetype quiz.  I’ve done this only once a year, and this might be my last year offering this.

My clients say that just the process of discovering their archetypes with me  deepens their understanding of their own work, and instantly increases their value with their clients.

So, next time you are tempted to stereotype your clients, writing the kind of copy that accidentally offends people because you’re making broad assumptions about them, tune in instead to the archetypes they are representing.

Your work goes deep. So your marketing needs to go deeper too.